Privacy Policy

Who We Are

BrightPather is an online fashion accessories store operated by Guangzhou Bidanni Biotechnology Co., Ltd. We sell physical consumer products including beaded bracelets, hair accessories, keychains and decorative charms.

Information We Collect

Information you provide

• name;
• billing and shipping address;
• email address;
• telephone number when provided;
• order and product information;
• account information;
• customer service communications;
• personalization selections such as requested initials;
• reviews or feedback submitted to us.

Information collected automatically

When you use our website, certain technical information may be collected automatically, including IP address, browser type, device information, approximate region, pages viewed, referring pages, cookie identifiers and interaction information.

How We Use Information

We may use information to:

• process and fulfill orders;
• deliver products;
• provide order and tracking updates;
• process returns, refunds and warranty requests;
• respond to customer service messages;
• maintain customer accounts;
• prevent fraud and abuse;
• secure our website;
• improve website performance and user experience;
• comply with legal, tax and accounting obligations;
• send marketing communications where permitted and selected by the user.

Payments

Payments may be processed by third-party payment service providers. We do not necessarily receive or store the full payment-card details used during checkout.

Payment providers process information according to their own terms and privacy practices.

Cookies & Similar Technologies

Our website may use cookies or similar technologies for functions such as shopping-cart operation, login, security, preferences, analytics and measuring website performance.

Depending on your location and the technologies enabled on the site, you may be able to manage non-essential cookie preferences through a cookie consent tool or your browser settings.

When We Share Information

We may share information only when reasonably necessary with service providers supporting our business, including:

• payment processors;
• shipping and logistics providers;
• website hosting and infrastructure providers;
• customer support providers;
• email and transactional communication providers;
• analytics and security providers;
• professional advisers where required.

We may also disclose information when reasonably required by law, legal process, fraud investigation or protection of our rights.

International Processing

Because BrightPather serves international customers and uses third-party technology and logistics services, information may be processed in countries other than the country where the customer lives.

Data Retention

We retain personal information only for as long as reasonably necessary for order fulfillment, customer service, accounting, fraud prevention, dispute management and legal compliance.

Your Privacy Choices

Depending on your jurisdiction, you may have rights concerning access, correction, deletion, restriction, objection, portability or withdrawal of consent.

These rights can vary by location and may be subject to legal exceptions or record-retention requirements.

You may unsubscribe from optional marketing emails by using the unsubscribe mechanism provided in the message or contacting us.

Security

We use reasonable administrative and technical measures designed to protect personal information. However, no internet transmission or storage system can be guaranteed completely secure.

Children

BrightPather is not intended to knowingly collect personal information from children in violation of applicable law. If you believe a child has submitted personal information improperly, contact us.

Changes to This Policy

We may update this Privacy Policy when our practices, technology or legal obligations change. The current version will be posted on this page with a revised update date.